Under the Influence with Terry O'Reilly by Apostrophe Podcast Network

662 - Plop, Plop, Fizz, Fizz: How Companies Double Their Profits

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

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662 - Plop, Plop, Fizz, Fizz: How Companies Double Their Profits

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Sat, 03 Feb 2024
643 - Cannabis Marketing

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640 - Disappearing Acts: When Popular Brands Are Discontinued

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639 - We're back January 6th

Tue, 02 Jan 2024
638 - Sounds That Sell

Tue, 05 Dec 2023
637 - Ask Terry (From the AOP Archives)

Sat, 25 Nov 2023
636 - Terry's Book Club (From the AOP Archives)

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Sat, 21 Oct 2023
634 - Three Foot Marketing (From the AOP Archives)

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633 - Dynamic Duos: The Famous Partnerships in Advertising (From the AOP Archives)

Sat, 23 Sep 2023
632 - Speed Bumps: The Magical Ingredient in Marketing (From the AOP Archives)

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631 - Rejecting Mad Men

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630 - The Sound of Persuasion (From the AOP Archives)

Mon, 21 Aug 2023
629 - Genericide: When A Brand Name Becomes Generic (From the AOP Archives)

Sat, 05 Aug 2023
628 - The Happy Homemaker: How Advertising Invented The Housewife - Part 2 (From the AOP Archives)

Sat, 22 Jul 2023
627 - The Happy Homemaker: How Advertising Invented The Housewife - Part 1 (From the AOP Archives)

Sat, 08 Jul 2023
626 - Ask Terry 2023

Sat, 24 Jun 2023
625 - Hiding in Plain Sight: The Surprising Influence of Marketing

Sat, 17 Jun 2023
624 - Bookmarks 2023

Sat, 10 Jun 2023
623 - The Allure of the Bad-Ass: Advertising Antiheroes

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622 - Nooner Nookie: The Allure of Marketing Freebies

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618 - Brand Envy (2023)

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